To bring the campaign to life, Media Pool implemented a well-targeted lamp pole advertising strategy across two major cities—Port Harcourt and Abuja. A total of 40 lamp poles were strategically positioned along high-traffic commuter routes, with 20 in each city, ensuring repeated exposure to a mobile-savvy audience.

These placements were carefully selected using behavioral insights, focusing on locations where individuals in need of financial solutions were most likely to see the ads multiple times. This localized and high-frequency approach created the visibility and familiarity needed to drive app downloads and engagement.