To ensure maximum exposure and consistent brand presence, Media Pool deployed eight fully branded buses across carefully selected high-traffic routes in Lagos. These routes were chosen based on detailed audience insights, targeting areas frequented by working professionals, entrepreneurs, and small business owners—the core demographic for Renmoney’s services.

The branded buses operated throughout the day, functioning as mobile billboards that placed Renmoney directly in the path of thousands of daily commuters. This mobile visibility created repeated brand touchpoints, significantly enhancing recall and reinforcing the brand’s position as a reliable provider of quick and accessible financial solutions.