Mixta Africa
WHAT WE DID
Out Of Home
MEDIA BUYING
MEDIA BUYING
1.8M
commuters reached
5K+
leads generated
Overview
Mixta Africa is a leading real estate development company focused on providing affordable housing solutions across Africa. With a commitment to making home ownership accessible, Mixta Africa sought to reach potential buyers and generate quality leads for its properties.
Challenge
Despite having a strong portfolio of affordable housing options, Mixta Africa needed to drive relevant traffic to its landing page and generate high-intent leads. The challenge was to create a campaign that would not only increase brand visibility but also effectively engage prospective homebuyers in key locations.
Solution
Media Pool developed a high-impact outdoor media strategy designed to maximize Mixta Africa’s visibility and drive lead generation. By leveraging strategic billboard placements and lamp-pole advertising, the campaign ensured that the brand message reached the right audience at scale.
execution
- Strategic Billboard Placement: LED billboards were deployed in high-traffic areas of Victoria Island (V.I) and key locations across Lagos, ensuring exposure to professionals, business owners, and decision-makers.
- High-Impact Messaging: The billboard creatives featured clear, compelling messaging designed to educate the audience about the Transfer Window and drive them to the website.
- Consistent Brand Presence: A sustained campaign duration helped reinforce the message, keeping CrusaderSterling top of mind.
RESULT
1.8M
commuters reached across multiple locations
5K+
qualified leads generated
The heightened brand awareness led to a significant increase in inquiries and website traffic, driving stronger interest in Mixta Africa’s housing solutions.
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