To effectively reach the target audience, Media Pool executed a focused billboard campaign across strategic locations in Lagos, with a special emphasis on high-traffic areas such as Victoria Island, Gbagada. LED billboards were selected to maximize visibility and capture attention both during the day and at night. Each creative featured clear, impactful messaging that simplified the concept of the Pension Transfer Window, making it easily digestible and action-oriented. 

The campaign ran consistently over a set period, ensuring sustained exposure and reinforcing CrusaderSterling’s presence in the minds of pension contributors.